01The "Growth Ceiling"
In early 2023, Elena Rodriguez, founder of Apex Roasters, hit a wall. Despite having award-winning beans and a loyal local following, her online sales were flatlining.
"We were doing about $12k a month online," Elena explains. "But it was exhausting. Every month started at zero. We had to hustle for every single bag sale via Instagram ads and email blasts. We had no predictability."
The Pain Points:
- Manual spreadsheet management for the few subscribers they did have.
- High churn due to failed payments and lack of customer control.
- Unpredictable inventory planning leading to waste.
02The "Engine" Switch
Apex migrated to Brew Commerce with a singular goal: Shift from e-commerce to a subscription-first model.
We didn't just replace their checkout; we implemented our "Smart-Drip" retention system. This allowed customers to pause, skip, or swap beans via SMS without ever logging in.
Frictionless Management
By letting customers manage orders via SMS, Apex reduced support tickets by 85%.
0390 Days Later
The results were immediate. Because the subscription experience was superior to buying one-off bags, 70% of new traffic opted for the subscription (vs 12% previously).
By month three, the compounding effect of low churn and high conversion velocity took them from $12k to $145k in Monthly Recurring Revenue.
Revenue Velocity
First 90 Days on Brew Commerce
"It feels like we cheated. We did in 3 months what I thought would take 3 years. The platform paid for itself in the first 48 hours."